Schär Gluten-Free is a leader in gluten-free ingredients. They believe in the power of food to bring people together, not set them apart, which is the spirit my team and I brought to their 2018 campaign, “We Hear You”, as well as seasonal recipe video content.

As a Senior Designer at Madwell, I helped lead a team through:

• Strategic brand awareness campaign concepts, involving activations across social media and immersive pop-up sampling events

• Storyboarding, casting, and creative direction for video production

• Recipe content planning, direction, and production