Project Overview

Beam Suntory is the world’s third largest global spirits corporation and was headquartered in Deerfield, Illinois until 2016. It’s partial namesake, Jim Beam, is the root of Kentucky bourbon history, and what compelled me most to join the in-house creative department as Senior Art Director.

As Senior Art Director, I ideated, designed, and worked closely with the Procurement team to create high value-add gifts and packaging and an augmented reality retail experience for select retail accounts to drive brand awareness, product education, and shopper engagement during the holiday season. These efforts involved:

  • GWP items that are conscious of budget, packaging, and shipping

  • Immersive POS design and wayfinding

  • BlippAR experience design (during the “QR code recession”, no less)

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