Brand Overview

JustFoodForDogs is a pioneer of the fresh pet food movement. Since 2010, they have been cooking whole ingredient, human-grade food for dogs in their storefront kitchens across the United States, and leading the pet space with lab research to back their health claims. By 2024, JustFoodForDogs were pushing up against emerging competitors in the expanding fresh pet food space, and tapped me to support their brand evolution, product innovation, and sales marketing initiatives.

As a Creative Director for JustFoodForDogs, I helped the company to:

• Evolve, standardize, and document brand aesthetic

• Provide physical and digital retail deliverables for JustFoodForDogs, Amazon, Petco, Petsmart, Chewy, Albertsons, and more

• Ideate and explore package structure and design solutions

• Develop, design, and direct paid and organic social media content

• Develop, design, direct, and support D2C omnichannel campaigns

• Develop design toolkits to streamline print and digital production processes

Projects I was involved in include:

• JustFresh brand development (documented below)

• New Amazon store design and build (documented below)

• New Supplement Chews brand development

• JustFoodForDogs corporate identity refresh

• Website design and UX optimization

• Seasonal and new product omnichannel campaigns

• Social media and email campaigns

• Implementation of new store launch design toolkit

• Implementation of AI-generated assets

• Photography asset library refresh