Incredibles was amongst one of the first recreational cannabis companies in Colorado—and it didn’t take long before the market tide threatened to wash away their long-loved top-notch product.

Incredibles approached me to redesign their chocolate bar packaging and develop a packaging system for new recreational product line positioned to deliver therapeutic benefits.

As a brand consultant, designer, and Creative Director, I researched and explored new package design solutions, directed the artwork, and carried the project over the production finish line.