Boulder County Farmers Market (BCFM) is a non-profit seasonal market that uplifts Colorado produce and small businesses. The ‘Take 5’ campaign was developed to invite, engage, educate, and inspire a diverse market crowd throughout the seasons of a strategic 3-year omnichannel sprint.

As a design director for Socha Branding, I worked on a robust team to:

• Explore, develop, and finalize a campaign aesthetic

• Execute the campaign aesthetic across a multitude of print and digital brand and marketing elements

• Ideate and conceptually render experiential and field marketing tactics

• Strategize procurement solutions

• Manage client expectations

• Re-design the organization’s website to incorporate the campaign aesthetic, elevate the brand identity, and improve UI/UX

• Develop adaptive design tools to assist market vendors in their communication efforts